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Corporate Coworking: What Is the Reality Behind It?

Corporate Coworking: What Is the Reality Behind It?

by Blandine Bréchignac

Beyond the quick and massive development of the coworking movement, a recent phenomenon raises attention: corporate coworking (sometimes called “corpoworking”). Is that a new corporate fashion trend? A new idea to strenghten employees motivation? A new lever for real estate optimisation? An incentive to innovate again and again (or more and better)? And what really happens in corporate coworking spaces?

All these questions made it necessary to conduct an in-depth study about corpoworking, what we did from July 2014 to October 2015, in three European countries, France, Germany and Switzerland, comparing the cases of six companies, of different sizes and diverse industries.

For greater precision, the study was based on a deliberately restrictive meaning of “corporate coworking”: the analysis bears solely on coworking spaces created by companies for their employees, and in some cases for outside users as well. The study does not focus on practices, which … Read more