By Julie Fabbri (emlyon business school, OCE & STORM, fabbri@em-lyon.com), David Vallat (Université Lyon 1) et Amélie Bohas (Université Aix-Marseille)
“Entrepreneurship is an incredible Odyssey whose leaders are the heroes”. These were the first words of the organizer of the 7th Printemps des Entrepreneurs in Lyon (France), where we spent a whole day with students from emlyon business school. Why? To experience real-life working conditions. How? We led an Open Walked Event-Based Experimentation (OWEE) in this context to help them to get the most out of the event. In a nutshell, we lived a spatio-temporal odyssey in and around the fair to grasp, all together, what is at stake in entrepreneurial journeys and what could be the future world of organizations.
On April 24, 2018, at 8am, about thirty red dressed students gathered in front of the Double Mixte, a well-known business event hall. They are double-degree … Read more